Arts & Media

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How Streaming Platforms Change the Music Industry

The music industry has grown a lot during the past years. According to a report by the International Federation of the Phonographic Industry (IFPI), the music industry’s total revenue in 2019 was $20.2 billion. The same report says that the streaming revenue was $11.4 billion. It is more than half of the entire revenue, which clearly shows …

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Gamification: Make Promotions Much More Fun for Your Audience

Gamification is nothing new. We’ve been using it for a long time now even before the internet era, whether it’s getting some candy after a dental visit or receiving rewards for a school exam. But with the advent of the internet and new technology, gamification has increased in popularity. Some marketers have taken notice and …

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