Arts & Media

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How Streaming Platforms Change the Music Industry

The music industry has grown a lot during the past years. According to a report by the International Federation of the Phonographic Industry (IFPI), the music industry’s total revenue in 2019 was $20.2 billion. The same report says that the streaming revenue was $11.4 billion. It is more than half of the entire revenue, which clearly shows …

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Gamification: Make Promotions Much More Fun for Your Audience

Gamification is nothing new. We’ve been using it for a long time now even before the internet era, whether it’s getting some candy after a dental visit or receiving rewards for a school exam. But with the advent of the internet and new technology, gamification has increased in popularity. Some marketers have taken notice and …

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Comms in the Time of Coronavirus: How to Write Effective Digital Content

The coronavirus pandemic has not only changed business trends but also consumer priorities. It has emphasized what’s essential and what’s not. That perspective has shifted the entire digital marketing landscape, pushing copywriters and advertisers to change the way they communicate. Whether you work for a social media and PR agency or write social media posts …

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Cozify Your Home with Rustic Touches: Here’s How You Do It

Want to improve the look of your home? Here are the five basic elements you can tweak to bring in some rustic appeal to your interiors. Materials By definition, the term rustic means relating to the countryside. Here, you can already see the direction you should go in. Bringing outdoor elements indoors, such as wood, …

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