Business Today

Email marketing

5 E-mail Marketing Myths that Can Hurt Your Campaign

In an industry as continually evolving as digital marketing, there’s plenty of outdated and sometimes outright incorrect information going around. This is why it’s critical to stay on top of the latest digital marketing insights and developments. With that said, if you encounter an e-mail marketing tip that sounds too good to be true, it …

5 E-mail Marketing Myths that Can Hurt Your Campaign Read More »

fighter jet flying

Lockheed Martin: Flying High Above Everyone Else

For aerospace engineers, Lockheed Martin is still the gold standard in terms of aerospace companies that you’d want to work for. Its prestige comes from decades of maintaining high-quality products and continued innovation, not to mention their proven worth thanks to their close ties with the U.S. government. For the layman, this might all sound …

Lockheed Martin: Flying High Above Everyone Else Read More »

hiring an applicant

3 Pre-employment Tests to Consider for Optimal Hiring Success

To be successful in today’s economy, companies need to step up their recruitment skills. One way to do that is to use pre-employment evaluations. When done carefully, these tests can shed light on a candidate’s suitability and help you make better hiring decisions. Knowledge tests Knowledge tests are used to assess an applicant’s theoretical or …

3 Pre-employment Tests to Consider for Optimal Hiring Success Read More »

business owner

Identifying Risk in Organizations: a Business Owner’s Guide

Risks are present in every business and environment. Some cause significant damage that can cost a company a lot of money, while others can destroy an organization permanently. Since business owners cannot avoid risk altogether, they need to anticipate and manage it to minimize its negative impact. Risk identification is the first phase of managing …

Identifying Risk in Organizations: a Business Owner’s Guide Read More »

human resource management

Do Small Businesses Really Need Human Resources Management?

Small businesses are a large portion of the Australian market. In fact, small businesses employ 44% of the country’s workforce and comprise of 93.8% of employing businesses. With so many Australians relying on small businesses for their income, it’s clear that these types of organisation models are here to stay. Small businesses are classified as …

Do Small Businesses Really Need Human Resources Management? Read More »

business plan

4 Factors to Consider When Creating a Business Continuity Plan

A business continuity plan can be the difference between surviving any disaster and shutting down as soon as tragedy happens. But what is this plan? What factors should business owners consider when writing it? What Is a Business Continuity Plan? A business continuity plan is a document that outlines the specific steps the organization, employees …

4 Factors to Consider When Creating a Business Continuity Plan Read More »

woman arranging boxes on the shelf

Starting A Home-Based Business: Why Should You Consider It?

Small business entrepreneurship is growing fast. It gives access to people who want to start getting their hands on a business they fully own without building a corporation. These stories of humble beginnings are inspiring and will get an aspiring businessman hooked. If you’re someone who’s currently working a regular nine-to-five, then you’d probably understand …

Starting A Home-Based Business: Why Should You Consider It? Read More »

Office set up

Elements that Enhance Employees’ Productivity

The employees’ productivity translates to a company’s success. But this concept does not happen overnight. Many factors enhance or kill productivity, and a manager or a business owner must be well aware of them. Giving priority to these elements help the employees to be more efficient. A Conducive Work Environment The work environment sets the mood …

Elements that Enhance Employees’ Productivity Read More »

Scroll to Top