Business Today

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Product Photography Mistakes That May Be Turning Away Potential Customers

A picture paints a thousand words, but it can also sell thousands of products. This is the importance of product photography. In 2019, e-commerce represented 16 percent of the country’s total retail sales, showing how important e-commerce is to both the retail industry and the economy. And for e-commerce retailers to sell, they need excellent product …

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5 E-mail Marketing Myths that Can Hurt Your Campaign

In an industry as continually evolving as digital marketing, there’s plenty of outdated and sometimes outright incorrect information going around. This is why it’s critical to stay on top of the latest digital marketing insights and developments. With that said, if you encounter an e-mail marketing tip that sounds too good to be true, it …

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Lockheed Martin: Flying High Above Everyone Else

For aerospace engineers, Lockheed Martin is still the gold standard in terms of aerospace companies that you’d want to work for. Its prestige comes from decades of maintaining high-quality products and continued innovation, not to mention their proven worth thanks to their close ties with the U.S. government. For the layman, this might all sound …

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3 Pre-employment Tests to Consider for Optimal Hiring Success

To be successful in today’s economy, companies need to step up their recruitment skills. One way to do that is to use pre-employment evaluations. When done carefully, these tests can shed light on a candidate’s suitability and help you make better hiring decisions. Knowledge tests Knowledge tests are used to assess an applicant’s theoretical or …

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Identifying Risk in Organizations: a Business Owner’s Guide

Risks are present in every business and environment. Some cause significant damage that can cost a company a lot of money, while others can destroy an organization permanently. Since business owners cannot avoid risk altogether, they need to anticipate and manage it to minimize its negative impact. Risk identification is the first phase of managing …

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human resource management

Do Small Businesses Really Need Human Resources Management?

Small businesses are a large portion of the Australian market. In fact, small businesses employ 44% of the country’s workforce and comprise of 93.8% of employing businesses. With so many Australians relying on small businesses for their income, it’s clear that these types of organisation models are here to stay. Small businesses are classified as …

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