Business Today

marketing plan

Don’t Let Them Notice: Non-intrusive Modern Marketing

Advertisements are a fact of life, but not everyone likes seeing them. With all the various channels in which people can be exposed to ads, it can irritate many of them. This can affect how people feel about a particular company. Fortunately, modern marketing methods have given companies a way to market their products without …

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building

Building and Facility Management: Software Solutions to Choose From

Building management systems (BMS) are crucial components of any building or facility. Unlike separately controlled systems, it provides centralized control, interactivity, and assessment. It enables facility managers to oversee the use and control of critical infrastructure equipment. Most importantly, it ensures secure and efficient building and facility operations. Importance of Using a BMS A BMS …

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Technological Innovations to Create Greener and Better Structure

Sustainability has become a buzzword in many industries for several years now. In the fashion industry, there has been the concept of the “slow fashion” movement to compliment people’s sustainability efforts. When it comes to daily living, many environmental advocates have been trying to adopt a zero-waste lifestyle to minimize their carbon footprint. Sustainability has …

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Sustainable Packaging is the New Game

For more than a decade, brand owners have placed a high emphasis on environmentally friendly packaging. As the year 2021 comes to a close, we’ll witness more and more activities that cater to customers’ needs for environmentally conscious companies. As customers become more environmentally conscious, business owners are becoming more committed to using sustainable packaging. …

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social media

Using Social Media Platforms to Achieve Your Marketing Goals

You should try to familiarize yourself with the most popular social media platforms available. Doing that is helpful if you’re a business manager trying to promote your products and services using social media. It also applies to individuals venturing into social media marketing or seasoned marketers. Why? Firstly, it’ll allow you to achieve your marketing …

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brand

4 Ways to Grow Your Brand Online during the Pandemic

Growing your brand online is the key to your business’s survival. If you haven’t invested in new strategies yet at this point in the pandemic, then you’re severely behind in the competition. Worse, you probably missed plenty of opportunities that would’ve doubled your revenues, expanded your brand awareness, and propelled you to your success. It’s …

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Starting Smart: Growing a Technology-based Business

Growing an online business seems like a dreadful undertaking. Starting from scratch means a lot more pressure, especially for young entrepreneurs. With countless tutorials and start-up guides, knowing where to begin can be pretty confusing. Nonetheless, it’s not surprising to experience some ups and downs in the industry. But, with enough understanding of the essential …

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