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On-Site Search Optimisation Can Boost Online Sales: How to Do it in 3 Ways

In the competitive world of e-commerce, search engines are the battleground. Businesses are adopting strategies and techniques that will enable them to overtake their competitors and land at the very top of the search results. SEO, or search engine optimisation, is a necessary step toward visibility. When a digital storefront receives high traffic organically and …

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How Innovative Tools Help Improve Brand Image and Reputation

Increasing brand awareness is one of the basic and most effective strategies in helping your business achieve growth. Without gaining popularity, your business will struggle to attract customers and increase its revenue. Aside from this, your brand will struggle to survive, especially if your business is part of a competitive industry. Thus, before introducing new …

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COVID-19 Effects on Retail: Singaporeans Shopping More Online in 2020

Despite waves of positive cases throughout the year, Singapore has managed to keep COVID-19 under control. The island nation has only logged under 60,000 cases (as of Nov. 26) since the beginning of the pandemic. It is a very impressive feat considering that a significant portion of the population within the city consists of foreigners …

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Do You Need a Physical Store to Start Your Own Business? Not Necessarily

If you are skilled in craftwork or creating things in general, starting your business is one thing you can do to increase your income. With the current economy, it is best to make use of all the skills we have to generate income. People who are able to provide uniquely crafted items and goods would …

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5 Effective Steps for Boosting Your Business’s Online Security

Cyberattacks are becoming more and more common thanks to the rapid digitalization of businesses everywhere. A whopping 43 percent of cyberattacks are directed against small businesses instead of large organizations because they have fewer resources to detect or combat them. It can take up to six months for businesses to detect they’ve been hacked, giving …

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Digital Marketing Trends to Watch Out for in 2021

Digital marketing has transformed, perhaps forever, the world of business—and the COVID-19 crisis has accelerated this trend even further. The pandemic has changed and upended the ways businesses operate, and with experts saying the crisis may extend until the end of next year, different industries and business sectors, both big and small, need to find …

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Scaling Mid-pandemic: Things to Bear in Mind Before Scaling up Your Brand

The main concern of most entrepreneurs these days is to ensure they can keep their business afloat mid-pandemic. Some parts of the world are still on lockdown. Other economies are slowly trying to open up. If you managed to keep your business during the pandemic, then you are one of the lucky ones. Other businesses had …

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