The e-commerce industry has been thriving and flourishing in recent years. Even amid the COVID-19 crisis, there are signs of stopping or even slowing down for click-and-order businesses. In fact, e-commerce sales have further boomed during this pandemic. Many individuals and families have heavily relied on online stores due to the pandemic restrictions. It looks like the pandemic has changed consumer behavior and reshaped the future of the online retail sector.
For this reason, you should capitalize on the momentum to boost your e-commerce business and earn more clients in the new normal. It takes no sitting down and waiting for customers to purchase your products. Instead, take action and put in the work to promote your online store and connect with potential customers. That’s where digital marketing comes into the picture.
That said, here are e-commerce marketing tips for you:
1. Website Marketing
Online businesses exist and thrive via e-commerce platforms, social media channels, and other digital platforms. But for the most part, entrepreneurs have their business websites.
It’s crucial to create, maintain, and update your site as it serves as your online store. It’s where you’ll display and promote your products. It’s also where potential customers visit, shop online, and hopefully place orders.
When developing, maintaining, or updating your business website, always have the user experience (UX) in mind. Here are some UX features you should incorporate into your online store:
- Well-structured user interface (UI)
- Streamlined visual elements
- Minimalist design with enough whitespace
- User-friendly navigation
- Fast loading webpage
- Easy transactions
- Multiple payment options
- Calls to action (CTAs)
2. Search Engine Marketing (SEM)
It isn’t enough to have an e-commerce website. Why? As mentioned above, the digital competition has never been stiffer. As an online entrepreneur, you must do what it takes to make your e-commerce business stand out. You want to ensure that your target customers can easily and quickly find your online store among the other competitors. That’s where Search Engine Marketing comes in for web presence and site traffic.
There are two online campaigns you can implement for your SEM:
The first digital marketing strategy is search engine optimization (SEO). It entails updating your website, producing relevant content, and creating links. When done right, expect your site to get the top ranking in the search engine results pages (SERP).
The second is pay-per-click advertising, which involves creating ads and displaying them on SERP. For instance, you can create ads about your products sourced from a highly reliable dropshipping supplier. When users click your ads, they’ll get prompted to your e-commerce website, thus increasing your traffic. However, you must pay for these successful clicks.
3. Email Marketing
Email marketing has long been utilized in business and marketing. Sure, it may be the oldest form of digital marketing. However, it remains relevant up to this day and continues to hold value for businesses. For your e-commerce marketing, you can use emails to reach out to both old and new customers, regular and potential ones.
What’s good about email marketing now is that you can rely on automation. It allows you to set up a successful campaign, create personalized emails, and send them to segmented markets.
In addition, you can now tap online tools and resources for market research. They allow you to search for qualified leads, and from there, you can send promotional emails. Who knows? These prospects might get interested in your products and end up buying.
4. Digital Content Marketing
Content will always be king in the digital world. Whether articles, photos, or videos, these content pieces resonate with people searching online for information, products, or services. They have the power to influence purchase decisions and even create customer loyalty.
Pieces of content can build your brand, spark customer engagement, establish your authority, improve your SEO ranking, generate leads, and convert sales. Here are some digital content marketing strategies to consider:
- Start a blog on your website and publish relevant content pieces regularly.
- Post and share these valuable blog posts on your social media channels like Facebook, Twitter, and LinkedIn.
- Create infographics showing facts and figures about your industry.
- Produce promotional video clips about your business and products and post them on your website and social media channels.
- Resort to product photography and publish compelling product photos on your webpage.
- Optimize your product page copy and integrate relevant keywords.
- Create guest blog posts and publish them on external websites for backlinks.
At this point, you now know what it takes to market your e-commerce business. Be sure to consider the digital marketing strategies recommended above, whether website, SEM, email, or content marketing. As the e-commerce industry is booming, you should take advantage of this. But as the competition is stiff, you must be robust in your marketing approach. By doing so, you can boost your online business and earn more customers in time.