Marketing a service business can be slightly more difficult than marketing a product. Since clients can’t see what they’re paying for, paying for your services is almost a leap of faith. Effective marketing can bridge the gap between the customer and what you’re offering. A good strategy can ease the anxiety the client may feel when purchasing a service that they see is a risk. Whether you’re offering accounting services or a hydraulic franchise business opportunity, optimizing your marketing strategy can help your business thrive. Here’s what you need to do.
Bundle your services
When it comes to service businesses, price signifies quality. A higher price means higher quality services. If your prices are lower than what your competitor’s, you’re essentially lowering your worth among your clients. Rather than lowering your price, the smartest thing to do would be to add value to your services. Bundle the services and products that you know your clients want and need. This raises your services’ overall perceived value and helps you stand out from the competition.
Research the market
Market research is the cornerstone of every successful business. Knowing who your competitors are and what they’re doing right and wrong gives you a competitive edge. It also allows you to make more informed decisions. Market research is also about figuring out who your customers are and what they want. Gathering and analyzing this data guarantees that you’re better able to serve them more effectively.
Optimize your social media presence
Services aren’t tangible things that people can see, which makes optimizing your visibility across all platforms all the more important. Besides creating an intuitive website and email for your service business, you should take advantage of social media networks like Twitter, Instagram, Facebook, and LinkedIn to get the word out about your services. This is the best way to showcase what you’re offering and help you build a dedicated customer base that will only keep growing from there.
Book speaking engagements
Speaking engagements are a great way to reach out to clients and other business leaders. This is not only an opportunity to network with like-minded individuals, but it’s also a way to build up your credibility and reputation. Opt for speaking engagements at trade shows or events where you know your target clients are. This makes it easier for you to land the most meaningful network opportunities and the most valuable customers.
Utilize search engine optimization (SEO)
Boost your online presence by utilizing a strategic search engine optimization scheme. SEO involves various digital marketing techniques that ensure that your content is being pushed towards the right customers online. It includes everything from creating meaningful content that your target clients will find useful and creating an intuitive and structured website. It also means strategically using keywords to improve your search engine rankings. It’s recommended that you work with a reputable digital marketing agency that can help you acquire quality leads online.
Reward your clients
Word of mouth is a powerful marketing tool. It only happens if you value your customers and treat them well enough that they take it upon themselves to spread the word out about your business. Make sure you offer incentives and rewards to dedicated clients who patronize your business. This includes freebies, rewards programs, and referral programs.
The competition between service businesses is brutal, but you can guarantee yourself a leg up with these practical marketing strategies.