Engaging your clients allows you to know their wants and needs; this insight enables you to customize your strategies and improve the possibility of conversion. Engagement is a metric that many marketers are following now.
This measures interest and probability of purchase or signing up of a visitor. It also lets you get high-quality leads. Experts from a digital marketing agency strategy company cite the following ways you can engage your clients in a meaningful way.
Make a Good Impression
Contrary to what others believe, first impressions last. The initial reaction will have a lasting reaction on how a potential customer perceives your brand. If they have a negative experience, this will create a ripple effect that spread’s around that person’s network.
On the other hand, a good one helps your company reach a wider audience without costing you a cent. Make an excellent first impression by creating quality landing pages that will entice your visitors to explore more. Use catchy taglines and details meta titles and descriptions that pique the interest of potential customers.
Tease then Provide In-Depth info
Avoid laying all your cards on the table immediately provide enough information to pique the interest of visitors. This approach keeps them wanting more, which means they will dive into the different pages of your website to get details about the products or services you offer, or anything about your brand.
This engagement technique elicits a response and action you want from your potential customers. They decide to engage with your content and share it with their network. Once you hook your visitors, provide them with your value proposition and differentiation points.
This will distinguish you from all the rest in the industry. Show them why they need or want you even if the price is almost the same.
Focus on Customer Experience
People attach emotions to experiences, and these are possible turning points in deciding whether to choose you or the competition when it comes to making a purchase. Create an experience that your visitors will remember in a good way.
Simplify your checkout process and product displays if you use an e-commerce site. A customer should have a smooth buying experience; if they need to click on multiple links or look for various tabs, then they might just drop the cart and go elsewhere.
The offline experience is also essential; train your salespeople to upsell and understand the needs of a customer. Teach them how to maintain composure and professionalism under stressful situations. Friendliness goes a long way in attracting and keeping customers.
Make Your Brand Human
Putting a human face to your brand gives you an edge. Connect emotions to your company, logos and social media platforms. This allows you to elicit a strong response from potential customers. Using a persona is one way to relate to your target audience.
The personality, clothes, tone of language and background all contribute to the “face” you want to show your market.
These are the ways you can engage your clients and make them into convertible leads. These strategies provide you with an edge over your competitors.