With more businesses going online after the pandemic started, it has become essential for business owners to work hard to increase their presence online. If you’re one of these business owners, you might want to look for ways to market your website.
Search engine optimization and social media management are just two of the things you need to do to increase your online presence. You can also look at your website analytics to see the areas you can work on. But, to increase the leads you generate through your marketing efforts, you need to look for tools to accomplish this with the help of a reputable company offering website development services.
Here are some tools that you may find useful in marketing your e-commerce website.
Automated webinars simulate live activities to give participants the feeling of being part of a live event. You pre-record these webinars and put them on your website. This allows you to focus on other marketing efforts to increase your presence online.
These webinars can also contribute to your sales funnel since it explains the complicated parts of the business. They can focus on complex products or explain how customers can benefit from what you offer in the market.
You can also automate your sales process and allow you to save both time and resources. But do this, the webinar should be enticing for your audience. It should be something they look forward to so that they’ll sign up for it and watch it to the end. You should consider that the number of viewers normally goes down at specific levels of the webinar.
You can use these automated webinars as a good source of leads since participants have shown some interest in your products and services by signing up for them. And when they signed up, they typically leave their email address, which you can use to send promotional materials to these potential customers.
Voice Search Optimization
The prevalence of voice assistants has increased consumers’ reliance on voice searching when it comes to looking for things online. As a business owner, you should take your cue from the increasing number of iPhones, Alexa smart speakers, and Amazon Echo devices currently available in the market.
This shows that more users are keen on using their voice-activated artificial intelligence (AI) assistants to search for things online. With this in mind, you can start working on optimizing your website for voice searches. Optimizing it requires creating compelling persona-based content that focuses on conversational keywords and using schema markup for your content. Voice search also allows you to monitor the distribution of keywords and evaluate your website’s search visibility.
Chatbots allow you to answer simple inquiries from customers about your products and services. These instruments use AI software when naturally interacting with people. Many chatbots can answer simple, general questions of customers. But some companies created chatbots to provide personalized service to their customers.
Similar to automated webinars, chatbots also allow you to focus on other aspects of your business. These tools can serve as your first line in providing customer service for the business. If the customers’ questions are complicated, you can ask them to send an email that you can answer later. You can also customize the chatbot to allow it to answer more complicated questions.
Savings from using chatbots reached around $165 million in 2019. This amount is expected to increase as more companies start using these tools instead of hiring people to answer customer inquiries. Additionally, developments in AI can increase the capabilities of chatbots up to the point that they may even simulate the behavior of human beings. Customers may not be able to differentiate AI from humans when they interact with chatbots.
User-generated content or UGC is any content that users or the customers of a business create. These types of content offer several benefits for your business since it reaches people who are not yet aware of your offer’s products and services. It is essentially word-of-mouth marketing since the user who created the content typically focuses on the positive points of your business.
UGC increases your website’s online presence and generates the trust you want to obtain from potential customers. It also has a bigger potential of re-sharing over social media since the brand did not create the content. Additionally, it plays a considerable role in the organic growth of your website.
The online marketplace has become quite competitive when the pandemic started. But you can stand out by using different tools to increase the online presence of your business.