Are you wondering why your campaign isn’t delivering the results you want? Your approach may no longer be effective; in such cases, you might also be tracking the wrong metrics. Knowing what to monitor allows you to gain insights and make the right adjustments to get back on track.

SEO experts and service providers in Denver cite the following metrics you need to follow.

1. Organic Traffic

The more visitors that land on your website the more chances you have of converting them. One of the most important metrics to monitor is organic traffic. Combining this with keyword data and you have a recipe for making insightful decisions about your campaign.

Determining organic traffic is easy as long as you know how to use Google Analytics. Log into your account and go to the ‘All Pages’ section. Once there, you can view the pages that are performing well. Pick a page and click on ‘Source.’

This allows you to view the hits over the timeframe you chose. You’ll see the organic traffic flowing into your website or that particular page you are viewing.

2. Keywords Ranking

Keywords determine if a visitor will stumble upon your website. Identifying which terms you rank in provides you with vital insights on how effective your campaign is and the words to focus on. Review your Analytics and determine the terms that draw the most hits.

Choose a specific timeframe and look out for growth and share of clicks. These reveal how well your marketing is doing and if your business is growing.

3. Mobile Search Rank

More and more people are using their mobile devices to browse and look for information. Improving the mobile-friendliness and ‘searchability’ of your website are musts. Google Analytics allows you to look into the sources of your traffic.

Use this feature to determine the percentage of hits you get from smartphone and tablet users. Make improvements on page load speed, flexibility per screen size and readability of content for smaller screens.

4. Organic Click-Throughs

Knowing organic traffic is good, but it only shows you how many people visit a page. You’ll need to collect data about certain search terms to make smart choices about how your business can grow.

Two cases to look into are high impressions but low click through and low impression but more clicks on ads. In both cases, you’ll need to improve your calls-to-action and look for other keywords that may funnel visitors further down the sales funnel.

5. Conversion Rates

digital icons of website traffic conversion

The bottom line of websites is all about converting visitors, especially for e-commerce sites. Monitoring conversion rates allow you to gain insights about who buys from your shop or clicks on ads, the type of content that is effective and draws visitors and the calls-to-action that work.

Have a goal in mind, such as time spent on a page, lead generation, signing up for a newsletter or email list and others to have a clearer metric to monitor.

These metrics are important and provide you with important insights into the effectiveness of your campaigns. Set objectives to determine which data will help your campaign in the long-term.